Buzz Worthy, Industry, Team, Thought Leadership
The measures of success for marketers have finally become much clearer. Or have they? Although the science of marketing has opened new avenues for measurement, an SSDM exclusive survey shows that marketing leaders are still conflicted about goals and results....
Digital Marketing, Events, Social Media
ICES, the biggest expo extravaganza on earth, will be virtual in January 2021. Has your biggest conference or industry summit gone virtual? Are those personalized experiences gone too? Well, yes and no. Till we meet again Just like most of you, we sincerely hoped that...
Design + Technology, Industry
Wait you’re not my IT team? All joking aside the web is a complex place, and it is hard for marketing directors, business owners, boards of directors, and the like to have a full understanding of its complexity. So, it is no surprise that we spend a good majority of...
Facebook, Industry, Social Media
When large industry (i.e. Google and Facebook) changes happen it always sparks a great debate. Last week’s Facebook update announcement has definitely provided some great conversions regarding the future for Facebook and brand publishers:...