Advertising, Business, Buzz Worthy
Sharing space and supporting each other’s skills, SSDM has welcomed roundtable6 to 850 Stephenson Highway in Troy, enabling both agencies to bring more customized solutions to a wider range of clients. A meeting of the minds ? During SSDM’s 12 years in business, we...
Advertising, Business, Digital Marketing
A great digital marketing team is a special combination of talents and textures. Specialists who study the numbers behind audience response, correlate the behavioral science and relational science, and build strategies around anomaly detection, optimization,...
Advertising, Digital Marketing
“The advertising agency business model has morphed into a much more equitable and transparent one.” Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single...
Advertising, Business, Buzz Worthy
It helps to know the end-goal. Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.” Aligning expectations From an agency standpoint,...
Advertising, Digital Marketing, Thought Leadership
““We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.” ~ William Gibson (“cyberpunk” and speculative fiction writer) ? Curves ahead. Remain alert I think a lot...
Advertising, Digital Marketing
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit testing.”...
Advertising, Digital Marketing, Search Engine Marketing, Thought Leadership
Search industry leaders look to each other for pearls of wisdom and advice to help make better decisions and achieve success for their clients. Usually these leaders present at conferences and often, they also author articles in key industry publications. Since...
