Buzz Worthy, Design + Technology, Team, Thought Leadership
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
Branding, Content Creation, Social Media
“When creating content for a client, it is important to be consistent.“ Each element created must remain true to the client’s brand image. A brand image is the way in which a client wishes to be seen by the public. Creating guidelines ensures that content...
Design + Technology, Team, Thought Leadership
Carissa Wesson, SSDM’s Visual Designer, has enjoyed the study of shapes all her life. In elementary school, she won a competition award for a drawing of a helicopter from the local airport in her hometown of Adrian, Michigan, which is widely used by race-car drivers...
Branding, Business, Digital Marketing
Like everything else these days, advertising continues to evolve … rapidly. And well it should. After all, this is the 21st century and it would be a shame to waste all that excellent data everyone’s out there collecting. Once upon a time, in the era of our...
Digital Marketing, Team, Thought Leadership, UX Design
Digital Design: The Goal is Still Engagement ? It’s hard to believe I’ve been designing for the web for almost ten years. During the last decade, I’ve certainly seen trends come and go. However, the one constant that has emerged is the critical need for visitor...
Branding, Senior Marketing
A couple of weeks ago, we wrapped up our series about brand messaging and how that helps you as a brand answer the question “why you?” This week, we’re talking about your communications strategy and how to build awareness. For more information about senior industry...
Advertising, Branding, Business, Digital Marketing
The new business roller coaster If it’s your job to drum up new business, you know it’s like a roller coaster. Sometimes you have the Midas touch and sometimes you go weeks without bringing in any new business. As sales and marketing are so closely aligned, when sales...
Branding, Senior Marketing
Brand identity is big. It needs to answer the most important question – Why you? Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson HwySuite 700 Troy, MI 48083 Follow Us Join Us We're Hiring! It ain't easy, but...
