Buzz Worthy, Industry, Thought Leadership
2020 may have been the year that spurred management to determine that your company needs its own internal marketing team. If you’ve been making do with the assorted knowledge resident within your traditional marketing team, the pandemic forced a change in strategic...
Search Engine Marketing, Senior Marketing, Social Media
It’s time.?As Henry Kissinger once said: “The challenge for leaders is to manage the crisis while building the future.” That time is now. This COVID-19 crisis certainly has challenged our industry, but in many ways, it has made us stronger. The new communications...
Industry, Team, Thought Leadership
The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite often I do feel that the job of a project manager is to herd cats. However, I like cats and I’ve found that herding them is a whole...
Digital Marketing, Industry
SSDM had an opportunity to interview Tony Sapienza, Head of Communications North America for ZF, the third-largest automotive tier-one manufacturer, to discuss how the COVID-19 pandemic has altered their communications efforts. ZF has a global workforce of 148,000 in...
Culture, Industry, Team, Thought Leadership
International Women’s Day: Inspiring Female Figures ? It’s International Women’s Day! On this day, we celebrate all the wonderful achievements of women throughout our history.? This year, we asked the powerhouse women of SSDM to nominate those who have inspired them...
Buzz Worthy, Events, Industry, Thought Leadership
With the automotive industry moving at the speed of light, competition tightening and the marketplace becoming even more tense with tariff and sanctions talk, now is the time for sales and marketing to join forces for the mutual success of the organization. We’re not...
Culture, Internship Opportunity, Team
As we reach mid-year here at SSDM, it’s that time again. Interns come to spend some time with us and hopefully, to gain valuable knowledge that will support their future endeavors. Sarah Jeffrey This year we say hey to Sarah Jeffrey, a recent Central Michigan...
