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System thinking can change everything

System thinking can change everything

The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite often I do feel that the job of a project manager is to herd cats. However, I like cats and I’ve found that herding them is a whole...
Marketing Beyond the Cookie

Marketing Beyond the Cookie

“It’s no secret – as Google goes, so goes much of the online community. So when Google recently confirmed the death of third-party cookies (which have been on life support for the last 12-18 months), it’s no wonder marketing leaders were left panicked and...
In search of symbiosis

In search of symbiosis

With the automotive industry moving at the speed of light, competition tightening and the marketplace becoming even more tense with tariff and sanctions talk, now is the time for sales and marketing to join forces for the mutual success of the organization. We’re not...

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