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Creating content guidelines

Creating content guidelines

“When creating content for a client, it is important to be consistent.“ Each element created must remain true to the client’s brand image. A brand image is the way in which a client wishes to be seen by the public. Creating guidelines ensures that content...
Impacting Animals’ Lives

Impacting Animals’ Lives

SSDM is delighted to share its latest award win – this time, for a social media strategy to restore the reputation of a local animal shelter. Waging social media war SSDM was first introduced to the Humane Society of Macomb (HSM) several years ago, when the...
Facebook is illuminating its ad data

Facebook is illuminating its ad data

Good intel is invaluable How much are you willing to spend to get your message in front of the right audiences? Ever wonder what your competition is spending on social media? For the past year, Facebook Ad Library has provided a comprehensive, keyword-searchable...

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